NECC check

July 2nd, 2008

While I wasn't able to make it to NECC, many of my Cooperating School District colleagues were able to, as well as my v/c community friends. Roxanne Glaser and Janine Lim are in San Antonio, Texas, and they are updating their respective blogs with all the stuff that is taking place! To check in on what's going on, visit VC Rox and Videoconferencing Out on a Lim. Janine has several interviews linked on her blog with content providers, including Tonya Muro and Lisa Inks from Global Nomads Group. Roxanne & Janine, thanks for being so thorough and timely with your NECC blog posts!

 Janine Lim and Sue Porter talk about Read Around the Planet

(Don't be confused by my screen shot (I liked the picture)!
Please click on "talk" above to see the clip).

 

To read up on NECC, visit http://www.necc2008.org/.

GestureTek is the pioneer, patent-holder and world leader in gesture-recognition technology and computer vision control for information, presentation and entertainment systems.  Their revolutionary video gesture control software allows users to control interactive content, access information, manipulate special effects or immerse themselves in a 3D virtual universe, all with simple hand and body movements.

  Their gesture-recognition technology is utilized by Fortune 500 firms, such as CNN, NASA, BMW, Ford, Oracle, Intel, IBM, Federal Express, Autodesk, and Panasonic, to name a few.  Their list of patent and software licensees includes Microsoft, Sony, Hasbro, and NTT DoCoMo.

  I had a chance to talk with Vincent John Vincent, President, co-founder and recognized gesture-technology guru recently about GestureTek, the work environment the company provides for the employees they hire and their plans for the future.

  "The world of gesture-recognition has taken off in the last few years Mr. Vincent, what are your firm's plans for future hiring pushes at GestureTek?"

  "In the past 5 years, GestureTek's employee growth has averaged approximately 30% per year.  Although we have no plans in 2008 for a major enterprise-wide hiring push, we are currently in need of software programmers, computer vision programmers, a product manager, sales and business development account reps for our interactive display business, as well as technicians for our interactive display business who would be responsible for setting up client installations and making them operational."

  "What technologies that your company currently uses appeals to customers and developers in your industry?"

  "Our gesture-recognition technologies appeal to application developers, original equipment manufacturers and game developers in many industries. This includes museums, science centres, location-based entertainment facilities, amusement parks, retail stores, nightclubs, restaurants, hotels, trade show exhibitors, event planners, real estate presentation centres and showrooms, architects and designers, Fortune 500 corporations who have boardrooms, showrooms and presentation centres, healthcare organizations, television networks, original equipment manufacturers who make camera enabled hardware (such as mobile devices, pc's, set-top boxes, and consoles), application developers, game developers, audio visual integrators, advertisers and marketers, and digital signage solution providers.

  "What advice would you give to a prospective employee who wanted to obtain employment with GestureTek?"

  "Be patient.  Be persistent. Let us know how and why you will be able to help take GestureTek to the next level to which it is heading."

  "What does a typical day for an employee look like at GestureTek?"

  "This really depends on the nature of the job.  Let's assume we're talking about an operational employee involved in executing on client projects. A typical day would involve liaising with vendors to source or purchase services or components, scheduling various activities associated with the installation, liaising with clients on project-related issues, liaising with internal sales-representatives on project-related issues, liaising with development staff to resolve technical issues associated with client installations, shipping components to installation sites, documenting data and updating project plans. Whatever position you may occupy within the company there is plenty of opportunity to be creative and to help the company evolve the ideas and products for which it has become so famous."

   "Give our readers a rough outline of the background of your current employees."

  "Many are used to working for smaller companies.  Many have technical, application development or operational experience. Many have a production or manufacturing background.  Most are college or university educated.  Of those with university education, many have degrees in computer science or computer engineering."

  "What do you like best about working at GestureTek?"

   "It's great because no day is ever the same.  The fast-paced, competitive nature of the business can provide a real adrenalin rush because everyone is constantly shifting into high-gear to win a job or execute on a job.  As is typical in an entrepreneurial company, everyone has too much to do, too little time and too few resources.  It's always a challenge to execute client jobs with 100% accuracy at lightening speed."

  "Describe the office environment around GestureTek."

  "It's a fairly casual environment.  People work hard (sometimes too hard) but they also have fun.  As is common in an entrepreneurial company, everyone is so busy doing their own jobs that they don't always have the opportunity to gain an in-depth understanding of the broader business strategy.  GestureTek is currently looking for ways to expand and enhance internal communications within the company, and to make the company an even more fun place to work."

  "What qualities does GestureTek look for most in prospective employees?"

  "What GestureTek looks for in an employee depends on the position.  Certainly specialized expertise in application development, vision programming, etc. is critical for certain technical positions.  In general, GestureTek needs what every other entrepreneurial company needs - positive employees who are self-starters, who demonstrate a can-do attitude, who are willing to roll up their sleeves and work hard, who are flexible enough to pitch in and do things that might not necessarily be in their job description, and who are nimble enough to switch gears when the needs of the business change. "

  "How many of your employees have been with GestureTek for over ten years?  How many were hired in the last year?"

  "Ten years ago, we were a small start-up with very minimal employees.  As a result, only a small number of our employees, with the exception of GestureTek's two co-founders, have been with the company for more than 10 years.  Last year, from January 07 until the present, about 12 employees were hired."

  "If an employee makes a mistake that costs the company money and negatively effects its image, what, if any, disciplinary action does the firm take?"

  "Mistakes are normal and human.  If this happened, the employee's manager would notify the employee of the error, discuss how the error could have been avoided, and agree on future strategies for minimizing the likelihood of the error happening again.  Serious errors are less likely to occur in environments where operational processes and financial guidelines are clearly documented.  It's incumbent upon senior management to share guidelines and procedures with employees so that they understand what is expected of them.  In an ideal environment, employees are praised and rewarded for conducting due diligence and for taking an active role in identifying and preventing mistakes that could cost the company money and negatively affect its image."

  "How would you describe the culture at GestureTek?"

  "Our culture is an interesting blend of traditional and new age management thinking.  As is common in many entrepreneurial companies, the co-founders feel an incredible sense of ownership and accountability to the company, so they enjoy being involved in many aspects of the day to day business.  As the company has grown and the skills and capabilities of the GestureTek management team has increased, we have naturally experienced a few ‘growing pains', since the role of the owners has changed to focus more on building the roadmap for future growth and success of the business.  Similarly, as is natural in an entrepreneurial business, employees are encouraged to show initiative and take responsibility for their actions, yet at the same time, they are encouraged to keep the co-founders in the loop. A great deal of knowledge and experience lies with the co-founders of the company which, if tapped, can help avoid mishaps."

  "How much authority and responsibility is given to employees?"

  "Employee ownership and accountability is encouraged and authority and responsibility is readily given to employees who prove they can handle it.  It's important to note, though, that the nature of our business in developing custom gesture-control applications requires thorough attention to detail, rigorous adherence to project specifications and constant communication and collaboration between team members to ensure the smooth execution of a project.  This business may not always be conducive to the ‘maverick' approach to doing business.  It's not good business practice to ‘reinvent the wheel' every time, or to try new and unproven processes or procedures in order to complete a project."

  On behalf of everyone at trenchmice.com, I would like to thank Mr. Vincent for talking with us today about GestureTek and answering our questions. 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Then you need to learn to read their minds and online surveys maybe the roadmap you should use.

 

  Like all things in life the internet and way we do business on the World Wide Web is constantly in motion, ever changing in response to the needs and desires of the customers each website is attempting to drive to their site.  Everywhere people are workings at a feverish pitch to try to understand how to drive traffic to their sites, yet most have no clue as to what's really important: What your visitor really wants to see in order to make a buying decision.

  Many entrepreneurs fail to realize that they may have an incredible product and even lots of traffic, but if you cannot read the mind of your customer you will not sell a single thing on-line.

  Have you ever thought of polling your visitors about what they want to see or buy?  A good way to learn how to get your customers to buy is to conduct a survey of what they want to see and buy.  To find out how the market wants you to deliver the goods. 

  Online surveys provide a fast, efficient, and flexible method to learn more about your customers and prospects.  The speed of response and the flexibility of online surveys can quickly provide an online business with essential information.  You can literally do a test run today, then launch a product or service the next day, and be able to promote it while hitting the hottest buttons your prospect has been urgently looking for.

  Why should you survey your customers? 

  • 1. To find out why your visitor came to your site, and what information they want. You only have three seconds to relate to their needs with a captivating headline or display. Do this right and your customers will read every word of your sales copy.
  • 2. To find out how to improve existing products or services, give your customers what they have been desperately seeking - and not finding - anywhere else.
  • 3. Find out which products or information your customers would like to see you sell in the future. This will increase your back end product sales.
  • 4. Find out how to improve your customer service. This will cut down on customer complaints and enable you to better resolve problems.
  • 5. Find out how to improve your sales letters or ads. This will increase your sales, as well as your traffic and numbers of e-zine subscribers.
  • 6. Find out what kind of articles or interviews your market wants to see in your free e-zine. This will raise your e-zine readership.
  • 7. Find out what your competitors products or services are lacking. Give your market exactly what it has been looking vainly for.
  • 8. Find out what kind of non-related products or services your customers would buy. This will help increase the lifetime value of your customer.
  • 9. Find what percentage of customers would buy at different price points. This will help you see what price will make you the most money. Sometimes selling something at a higher price to fewer people will earn you more then selling more for less.
  • 10. Find out where your potential customers are hanging out. This will inform you where to market and promote your products.

 

  You need to find out as much as you can about your customers, so if you have a list of e-mail addresses of your customer or prospects and a list of e-zine subscribers you need to get their permission to send them an e-mail survey to help serve them better by conducting market research.  Sometimes people don't want to take the time to fill out a survey.  To encourage them, offer a freebie if they fill it out, like  free e-books, free advertising, free reports, free internet services, or a free e-zine.  Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they enter.

  You can learn a lot of valuable information from an online survey about your business and its customers.  Create a pop-up ad that offers something free or at a discount if visitors take a survey.  Maybe your customers buy your main product just to get the free gifts.  Or, your visitors may think it's too hard to navigate through your website.  Or, you may find out that most of your customers make over $100,000 a year.  By acquiring this type of important information, you can improve your website, products/services, advertising, and marketing.

  Many people are getting results extremely fast by directing traffic directly to a short sales page.  Here a compelling headline outlines all the benefits of a product currently in development, with promises to give the product for free when it is completed.  After they've completed the survey, redirect visitors to an affiliate page that offers them what they originally wanted.  This can earn you money and help you learn valuable information about your market, well before you develop a product.

  If you don't yet have an e-mail list or a budget to buy traffic from search engines, you could post your survey on appropriate newsgroups, forums and discussion boards.  You could also upload survey software to your website, or use a free survey service on the Internet.  Check out these free survey sites: http://www.coolsurveys.com and http://www.surveymonkey.com.

 

 

 

 

 

Pusa Polytechnic

July 1st, 2008

Pusa Polytechnic is a leading technology school in India established in 1962. It is affiliated to the Board of Technical Education (BTE), New Delhi and provides Diploma and Post Grad Diploma level technical education to its students.

Pusa Polytechnic has implemented the Community Polytechnic schematic of Ministry of Human Resource Development of Government of India.

polytech.

Introduction

Pusa Polytechnic is one of the oldest institutes in the city of Delhi, established on the year 1962. During this span of 46

years of its existence this institute has established its reputation amongst the top institutions in India and has gained a high

reputation in society and industry alike. It has also become very popular amongst the students of the Delhi region as well

as other states of India. The Polytechnic is affiliated to the Board of Technical Education and All India Council of

Technical Education (AICTE).

Pusa Polytechnic also provides dormitories (hostel) for boys, canteen facilities and a sports room for recreational activities

and makes available student bus passes (Delhi Transport Corporation, DTC) and railway passes. Pusa Polytechnic has a

history of placing its students in various reputable companies. The Industrial Training and Laison Officer is responsible for

the arrangements of any on Campus interviews for Pusa Polytechnic.

In addition to the Audio-Visual training sessions, students are also provided with workshop training and industrial visits,

organized for the students by the institute.

The polytechnic has well qualified staff as per AICTE(All India Council For Technical Education) norms and AICTE pay

scales/service conditions have been implemented. In this Institute the age of retirement for the teaching staff has been

increased to 62 years to retain its best lecturers. This polytechnic has implemented Community Polytechnic scheme of

Ministry of HRD (Government of India) and Stree Shakti Camps are attended by the staff of the Institute.

Admission Procedure

Prospective students must appear for a Common Entrance Test conducted by the Board of Technical Education (BTE).

The minimum eligibility of to qualify for the CET is 45% for general category and 40% for the reserved categories in

Secondary School Examination.

Courses Offered

------------------------------------------------------------------------

Discipline -----------------------------    Intake     Full Time/Part Time
Civil Engineering                                                         60              Full Time
Automobile Engineering                                             40             Full Time
Electrical Engineering                                                 120              Full Time
Electronics & Communication Engineering                 90              Full Time
Mechanical Engineering                                              120             Full Time
Printing Technology                                                    50              Full Time
Construction Engineering                                            30              Full Time
Electronics & Communication Engineering                  30            Part Time
Automobile Engineering                                               30             Part Time

Learning curve

July 1st, 2008

Moth on mint

Today marks the halfway point of my summer not-quite-break. This morning two online sections of College Composition officially began through SNHU Online, and tomorrow I'll be driving back to New Hampshire to begin teaching a twice-weekly summer school lit class at Keene State. Three classes more or less constitute a full-time college teaching load even if those three classes are cobbled together from two separate institutions. It's enough to keep the proverbial wolves from the door, and more than enough to keep me out of trouble.

Rainy rose

This kind of patchwork approach to summer employment isn't new; in New Hampshire at least, a lot of people (not just academics) work an odd mishmash of seasonal jobs to keep themselves and their families fed. So there are no learning curves involved in this present juggling act. What's new this time around, though, is the actual technology I'm using while I'm juggling. After five years of teaching for SNHU Online and about three years teaching online for Granite State College, this year both SNHU Online and GSC are upgrading their Blackboard servers. As of last week, SNHU Online switched to Blackboard version 8, and starting in July, GSC will upgrade to version 7.

Flowers and pollen-dusted leaves

I'm already somewhat familiar with Blackboard 7: that's the version Keene State has been using for the past year or so, so I'm used to switching mental gears from Blackboard 6 (the version SNHU Online had been using) to the newer incarnation I use to supplement my face-to-face classes at Keene State. But SNHU Online's current switch to Blackboard 8 has thrown me entirely for a loop. The differences between Blackboard 6 and 7 are mostly cosmetic: here and there, a few things look slightly different, but most of the tools operate roughly the same way. Blackboard 8, on the other hand, seems to represent a more major upgrade. Not only do the same old Discussion Boards I've been using for the past five years look different, the online gradebook I've grown to depend upon--an interface where students can view grades, read my feedback, and follow their term-to-date point totals online--has now been completely overhauled. The first time I clicked into my Bb8 "Grade Center," I didn't even recognize what it was: "Dude, where's my gradebook?" was all I could muster.

Sunny spiderwort

I have no doubt that Blackboard 8 and it's gradebook (er, "Grade Center") will work great once I figure them out...but the "figuring them out" is what has me flummoxed. Last week, after I'd submitted grades for the three classes I'd taught on ol' familiar Bb6, I clicked into my new Bb8 course-sites to prepare them for this week and had to re-teach myself how to do tasks that had been brain-numbingly simple (simply because they were familiar). Today, I've been answering questions from students who have never taken online classes before, a familiar first-day ritual: "When do we have to post our Discussion Board responses? How do we upload our papers? How does this whole online Discussion Board thing work, anyway?" It's a routine I reiterate the first week or so of every new term: no matter how familiar the online drill is to me or to veteran online students, there are always at least a few students who are entirely new to the online format and are, subsequently, confused and overwhelmed.

"Don't worry about asking stupid questions," I'll reassure in email and "Q&A" postings. "Everyone was confused the first time they took an online class, and everything will seem familiar and perfectly natural once you've done everything a few times. Give it a week, and you'll feel like a veteran: I promise!" It's a mantra I repeat every new term, except this time, I'm saying it to myself as well as to my students. In a week or so, after I've clicked through everything a time or two, even Blackboard 8 will seem familiar and entirely natural. I have, after all, an entire eight-week term to figure out how to use my new gradebook (er, Grade Center) before the next batch of grades is due. By then, I'll feel like a veteran...I hope.

When researching different Web 2.0 tools for distance learning, I came across a site I had never heard before.  Innertoob is a tool that allows your podcasts to be marked at certain points.  This allows listeners to be more engaged.  I would recommend watching the Toobcasting video tutorial to learn more about this if you currently employ podcasts in your classroom. 

This has great implications for distance learning.  Interactivity between instructor and student would be more readily possible with Innertoob.  Podcasts are a great tool for distance learning instructors to use for auditory learners.  What would be even better though is to ask questions at certain points of the podcast easily without disrupting the flow of the podcast or having to tell a specific time during the podcast in which to pay closer attention.  With Innertoob, this would be simple because it creates a timeline or tracking device at the bottom of the page.  Certain sections could be marked with probing questions for students and they would be able to refer back to a section in the podcast more easily.  I think the ability to ask more critical and higher level thinking questions would be possible with this tool. 

In addition, I believe that this would be easier to talk about sections of the podcast in discussion.  A teacher could say, "refer back to the _____ section of the podcast" and with Innertoob that would be possible with its easy marking system and less confusing than specifying a time.  This tool should be further investigated for use in distance learning programs.   

Distance learning is nothing new.

There have been correspondence courses taught via the mail for decades. The difference today, is the technological means of real-time delivery, if desired or asynchronous delivery of content. Broadband accessibility, the ever decreasing cost of computer hardware, and the relatively new trend toward open source everything has lowered the barriers to entry to a minimum.

 

Economically the concept of computer aided distance learning is an obvious choice for colleges and universities that are trying to compete for tuition dollars of the world. Distance learning allows schools to expand their base of adjunct and visiting professors to a world-wide level. A Nobel Prize winning physicist from Prague doesn’t have to live in Cambridge to teach at MIT. Their course can be designed and developed in an online fashion, so they never have to leave their native land.  This goes for students as well.

 

Courses offered at Yale, MIT, Stanford can be accessed via platforms such as Itunes University, or Blackboard, and students can enroll and participate from their home town. No relocation, no dorm living, much more affordable.

 

Of course, there is something to be said about dorm life. Everyone should experience the surreal life of the freshman dorm: The roommate that plays Nintendo for an entire semester and only leaves the room for meals, and the occasional coed softball game. Or the pre-med dude that stays up all night playing guitar, and never gets tired. There is so much vomit, beer, pizza, and cigarettes that the online student will never experience if they stay home and take their classed online. Some may feel that vomit and cigarettes are over rated, but I think they are an essential part of the freshman experience, amongst many other things I will not mention. No self incrimination here…

 

Here at Quinnipiac, I have personally taken part in 5 online courses; some worked well and some not so well.  The online course inherently lacks the human element. The spontaneity of questioning and lecturing is non-existent. The relationship, though short that develops between students in a class is missing completely. If it were not for the other in-class course I have taken, I would not know anyone in class at all. No faces just email addresses. Not that I came to Quinnipiac to make friends, but I can say I am here partly to network, and partly to engage in discussion and the face to face discourse that gets the mind excited and active. And, if we could all go out and have a few beverages, and someone threw up, that wouldn’t be bad either.

 

There is no getting around the fact that distance learning is the future. Quinnipiac is embracing it. I tunes launched I tunes University, and has schools such as Yale, MIT, Stanford, Duke, etc… the list goes on and on. Currently, many of these schools are offering courses to non-matriculated students, and offering them for free. I would venture to guess that if the numbers are there and a constant and cohesive model can be developed, we will see the shift from free to tuition based courses. But this will be a real challenge.

 

Most academic institutions are built on the academic freedom of faculty members to teach as they see fit, within some limits. Tenure has rightly protected the academic from the pressures of the administration, and ensured the autonomy of the faculty, but this may have to change if there is to be a reliable model for the online program.

 

There are new barriers such as the technological learning curve, for both teacher and student. This of course will diminish as older faculty retire, and are replaced by younger faculty who have literally grown-up with technology as part of their beings. The freshman of 2020 will know Photoshop, Word, Illustrator, Final Cut, and Flash. They will be adept in whatever social networking platform is prevalent; assuming that FaceBook eventually becomes passé. The online movement is occurring at all levels of education, not just the University level. Elementary, Junior High and High Schools are adopting these technologies and teaching methods as well. The K-12 education system will never be entirely online, as those of us with children know, because of the babysitting aspect of school. Our tax dollars pay for roughly, 190 days of educational child care, by trained professionals. Many of those points are debatable, but that is a whole other essay.

 

The future of the classroom is an interesting one. Recently, many schools have been contemplating doing away with tuition as well. The endowments of several schools would allow them to exist, and function fully without tuition at all. Harvard’s endowment is somewhere in the range of $29 Billion dollars. That’s more than the GDP of many African nations.

 

The next generation will be raised with cell phones in hand, and laptops instead of notebooks. They will be ready for the online classroom, and will most likely demand it. It is almost absurd to thin that if you miss a lecture in today’s University, that you couldn’t download a podcast of it complete with Power Point slides, lecture notes, and assignments, but even here at Quinnipiac there are classes where that’s not possible. Academia is not a place of quick change, so I applaud Quinnipiac for the strides that it has made with technology. But, I have a feeling that once the stigma of an “online course” has diminished, and it will, the world of academia is going to ramp up quickly and begin to move at broadband speed.

 

Tjb.

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I read an article on Cultivating Social Presence in the Online Learning Classroom:  A Literature Review with Recommendations for Practice by Brandi Scollins-Mantha.  It had some practical ways to help make an online environment more like a face-to-face classroom with respect to social qualities. 

One interesting thing I read in the article is the use of emoticons.  Sometimes showing these can reflect facial expressions and cues that are necessary when not in a face-to-face situation.  However, as always, there is a time and a place appropriate for different forms of communication.  Formal writing should not include these. 

Feedback in a timely manner by the instructor is a necessity.  Without non-verbal cues, students may feel alone and unsure of their place in the virtual classroom.  Adding humor and personal information can help forge a connection.  Having emails sent to check in on how students are doing and audio clips create a social presence.  All of this must be modeled by the instructor.  I never realized there was a method behind my online instructors setting things up like this in Blackboard since I've only taken a few hybrid courses.  But now, in a fully online distance learning course I see the benefit.

Mostly, I'm learning that in order for distance learning to work you must take into consideration the environment.  Just as teachers spend hours doing seating charts, moving furniture for optimal learning, and other environmental changes to a brick and mortar classroom, there must be certain things set in place in a virtual classroom to foster social presence.  Having a social presence is essential in collaborative learning online. 

A June 17, 2008 article by Elizabeth Redden on the Inside Higher Ed website examines Axia College of University of Phoenix. Titled, "A National Community College?" the article provides a thorough look into the two-year associate's degree granting school that now boasts 100,000 enrolled students.  I have excerpted the article below, or you can view the article at it's original home on the Inside Higher Ed website.

The University of Phoenix markets itself as a national private university (and the largest one at that). With more than 100,000 individuals now enrolled in its young two-year degree granting college, Axia, has it morphed into a national community college, too?

“In some ways I guess [Axia] could be considered to be a national community college. That’s not the way we have represented it,” said William J. Pepicello, the University of Phoenix’s president. “Our real thought is it’s a college where the student demographic that it appeals to can come and get a grounding in higher education and have some early success leading to the two-year degree that we hope then will inspire them to go from there.”

Sound a bit like (at least one function of) a community college?

The number of associate degrees awarded by the for-profit Phoenix swelled to 13,000 in 2007, just three years after Axia’s establishment in 2004. The all-online college now offers associate of arts degrees in fields including accounting, communication, health care administration, information technology and paraprofessional education. Students take two courses at a time in nine-week blocks.

Few Axia students are traditional college-aged: Phoenix’s president reports that only 16 to 17 percent are under 22. But the students, many of whom are first-generation college students and 80 percent of whom transfer 15 credits or fewer into Phoenix, differ substantially from the white-collar, mid-career professionals that Phoenix has historically served. In a January conference call on earnings, the president of Apollo Group, Phoenix’s publicly traded parent company, said that while the average Phoenix student is 33 or 34, the average Axia student is 28 or 29, with a lower income. The Axia student is more likely to hold an entry-level job.

Yet, these students are paying more than their peers at community colleges. As of July 1, Axia College courses will cost an average of $325 per credit hour. At public two-year institutions, the College Board calculates that the average annual tuition bill for full-time students is $2,361, which boils down to about $98 per credit for a student taking 24.

But other parallels between the two beasts are striking: Phoenix, much like community colleges, has built a reputation for serving a diverse pool of students who are otherwise underserved in higher education. And the university regards Axia as an entryway into higher education, and yes, the University of Phoenix in particular.

Axia “was a response to a changing demographic at University of Phoenix,” explained Pepicello. The university began as a degree completion institution, in which mid-career professionals with some college experience transferred large numbers of credits and finished off their programs. “What we discovered in the late ’90s and early 2000s, there were lots of students who fit our profile, they were working adults, but they had almost no prior experience in higher education.”

“Why we focused on the associate degree level was that we realized that bringing someone who is older and who has probably been outside education for a number of years, and has no previous college, into a four-year program is very daunting,” Pepicello continued. “If a student needs an associate degree, they can get it, go to work. And they can choose to come back to us — which we hope — for a bachelor’s degree.”

That hope meshes with the business model, which is based on the premise that the associate degree won’t ultimately be sufficient. In the January call, Brian Mueller, Apollo’s president, declined to offer detail on the transfer and completion rates of Axia students moving into Phoenix’s bachelor’s degree programs, saying it was proprietary. But, he said, “That pool of people who can potentially transfer into our bachelor’s program is growing month over month which is a very good thing from our standpoint.”

Asked later in the call whether there “is there any reason why those Axia students would not at some point in time in their growth not want to get a bachelor’s degree,” Mueller replied, “No, I don’t think so.”

“Because if you look at — if you look at the Axia College programs that we have, you will notice that there are a few where there is some direct benefit from having an associate’s degree. There is some increased capability from an income standpoint. But there is still a much greater differentiator at the baccalaureate level and so there’s not — it’s not a scenario where an associate’s degree will give you an opportunity close to or equivalent to a baccalaureate degree so that people would be tempted to stop there. We are not seeing that happen.”

Axia in Context

Given Apollo’s profit motive, Axia, unlike a traditional community college, does not exist in part for the purpose of exporting students to complete their four-year degrees elsewhere. While Phoenix has many articulation agreements for bringing students in, the same can’t be said for students going out. But Axia students graduating with an associate degree will have a regionally accredited credential they could transfer elsewhere on their own — begging the question of what an Axia associate degree means. Where do Axia degrees fit in, both within Phoenix’s own mammoth structure and in higher education’s super-structure more generally?

“It’s not a technical degree; it really is only about helping you into a four-year school,” said Trace A. Urdan, an analyst with the investment group, Signal Hill. He said he wonders about the expectations and outcomes for the two-year online degree itself. Many traditional University of Phoenix students, he pointed out, take courses on the company dime because a supervisor suggests that a M.B.A. might be beneficial, or because they need a credential for a particular promotion.

“Generally speaking they’re not using the University of Phoenix to change the directions of their lives,” said Urdan. Whereas, “the Axia program, I think it’s being pitched as transformative. You’re waiting tables or you’re driving a truck or you’re doing something you don’t like and here’s a chance to move into the business world. I just don’t know. I don’t know what it gets you.”

For those Axia graduates who move on to a Phoenix B.A., “That probably has some value,” Urdan said. “But the two-year associate from University of Phoenix is brand new.”

“You certainly wouldn’t want a two-year degree from a university where there was any doubt about your ability to finish your bachelor’s degree somewhere other than Phoenix, I would think,” said David W. Breneman, a professor of education and head of the University of Virginia’s new Batten School of Public Policy and Leadership. “There are still a lot of institutions that are very reluctant to accept anything from Phoenix.”

At the same time, he added, “There are a number of states where the articulation agreements between the community colleges and four-years are not very good.”

“We know that the United States is falling behind many of the industrialized countries in the world in terms of the percentage of our population that is obtaining higher education. So I think any increased options for higher education are generally good,” said Linda Thor, president of Rio Salado College, an Arizona community college with aggressive online operations (which, incidentally, have caught the attention of a private investor). “That said, it’s very difficult for those of us in public education to compete with the for-profit institutions because we only have a small fraction of the marketing dollars they have available.”

“I think that some students who are enrolling in for-profit institutions may not be aware that comparable programs of comparable quality are available to them at a significantly lower price in the public sector,” continued Thor, who counts the University of Phoenix as a neighbor. “Here’s where somehow we all need to collectively do a better job of educating the consumer about their options.”

“I particularly think it’s a shame for somebody to be coming out of an institution with an associate degree and a significant debt when that same associate degree was available at a public community college at a fraction of the cost.”

Competition

Phoenix’s Pepicello, however, said he doesn’t see Axia in competition with community colleges. “Clearly students have that choice,” he said.

“Many of our students indicate that they might have considered the community college, but that the community college did not particularly have the format they’re looking for.”

“If I were to opine on why students choose us, I think it’s probably ease of access,” Pepicello said, citing small classes (20 students or less in Axia’s case), extensive interaction with faculty and advisers, and the online platform. “In short I think it’s because we tried to design Axia to be something that students can integrate into their lives and I think that resonates.”

Phoenix’s first annual report on academic outcomes, released this month, does not include any data on Axia’s outcomes specifically. It does indicate a 27 percent completion rate for its cohort of associate degree seekers in 2003 (the year before Axia’s establishment), consistent with national norms. In calculating its completion rate, the university used a different formula than the federal standard, which counts only first-time students (who, as the report states, are anomalies at University of Phoenix).

Urdan, of Signal Hill, pointed out that Axia’s growth is consistent with that of other for-profit colleges pursuing the two-year degree market, including Colorado Technical University, owned by Career Education Corp., and American InterContinental University Online. “It’s clear that this new category is very popular,” Urdan said.

“There’s a growing awareness of the importance of the two-year degree on the part of business and industry,” said George R. Boggs, president and CEO of the American Association of Community Colleges. Boggs added that while community college leaders have paid some attention to the expansion of for-profits in the two-year degree market, “I haven’t heard a lot of broad concern about it yet. And I think it’s mainly because community colleges have all they can handle right now.” (Boggs added, too, that community colleges are concerned with many functions beyond conferring associate degrees. Nationally, community colleges award only about 550,000 associate degrees annually, while there are 11.5 million enrollments in U.S. community colleges.)

“There are some things we can all learn from each other,” Boggs said. “For example, Phoenix does one course at a time” [or two, in the case of Axia]. “I think for some students that’s a great model, and some community colleges should be doing that or thinking of doing that, offering classes in a more compressed mode.”

“We can’t completely emulate for-profits because in many ways they have a lot more resources. They charge a lot more money and can devote more time to following students into the job market, for example,” Boggs said.

“It just shows there’s competition out there and big companies like Apollo are interested in serving this audience and think they can be competitive,” said Sean Gallagher, program director and senior analyst for Eduventures, a research and consulting firm for higher education. “It just means that community colleges need to be more flexible in their offerings and be aware of the competition.”