Red Exclamation Mark

March 25th, 2008

I've been reading Tom Peters' work lately. He's the co-writer of In Search of Excellence, THE management book of the 1980s.

Prof. T. says there is nothing new in management theory in the last 40 years. I beg to differ: read Tom Peters. No, not the old best-seller: his last book Re-imagine.

Tom re-invents both the business book and business itself. More than theories, the piece is an essay on business. No need to prove your point, just throw a couple of ideas out there (on paper) and see how it goes. Some say it is the ultimate bullsh*t. It's way (way) out of track, out of tone. I say it's great. Fresh ideas! Bright colors! No out of the box, without the box!

I only agree with ±40% of his ideas, but I fully embrace the format.

To all fellow business undergrad students: if you are tired of vision-mission-values etc. (that's sound like a broken record if, like me, you were born in the late 80s), next time you pick a business book, make it a Tom Peters'!

You can get an overview here,  buy the book from amazon  or read a chapter(.pdf).

 

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